Firehouse Communications Blog

Congratulations Emerald 17-5641, you’ve won!

According to Pantone, this color is “Lively. Radiant. Lush… A color of elegance and beauty that enhances our sense of well-being, balance and harmony.” (via) Personally, we here at Hare Strigenz believe everyone has just finally realized how much they wanted to be Irish (ok, maybe just a certain CMO and her Marketing/Social Media minion…).

Emerald is most often thought of in correlation with the gemstone, oozing sophistication and luxury. The gemstone is a symbol of hope and brings the wearer reason and wisdom, while providing tranquility to troubled minds that see it.

With all the tragedies, crises and interesting weather we’ve been having, it’s easy to see the draw to this hue from a cultural standpoint. The growing, and still popular, trend of sustainability and “Going Green” makes this color a clear choice as well.

Picking the Color

How does a…

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